Taking a look at a few media trends in the digital age
This post lays out some of the most considerable modifications in customer practices when it pertains to consuming media.
In recent years, with the rise of digital media, the way in which people consume media has changed considerably. For many years, traditional tv was the main source of household entertainment for many people. However, after the advancement of streaming services, many viewers are turning away from scheduled tv, especially among younger people. Instead, worldwide media content analysis shows that more people are buying memberships to streaming services, which strongly evidences the switch in audience consumption practices. These options are popular for enabling people to watch the programs and movies they want, any time they feel like it. Those involved in the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would identify the popularity of streaming platforms as a prominent media consumption habit among audiences today. These changes show the move towards user-controlled viewing preferences in the industry.
With constant shifts and advancements in the digital landscape, what are the current trends in media? Well, together with the rise of internet streaming platforms and short form media content, the way in which people are getting their updates is also evolving. Individuals are increasingly turning towards online news sources, instead of watching TV, to find out about ongoing worldly affairs. Nevertheless, here simultaneously, due to a constant flow of knowledge, individuals are coming to be overwhelmed by substantial quantities of content. In reaction to this, news agencies are re-engaging viewers by making short form content that is clearer and much easier to navigate. These days it is common to find news channels that have sizeable followings on social media platforms. This pattern can be validated by the CEO of the fund that owns Euronews, for example. Using this method has been important for supplying people with dependable and verified news sources, in a form they can readily follow.
In the present digital age, mobile phones have become one of the most common instruments that individuals are using to view videos and access media. Nowadays, many social media platforms are providing unlimited feeds of brief, chains of videos, that are growing in popularity among smartphone users. In fact, statistics reveal that that globally, mobile content consumption is on the rise, showing that short form content is one of the fastest growing media trends today. These platforms enable users to see a series of personalised content and react quickly, making these videos a lot more appealing and addicting than standard content. Short form videos are also being used regularly for news and educational purposes, not just for entertainment. Subsequently, this trend is changing the way individuals are actively looking for and expecting to get knowledge, in a much faster, shorter and more functional format.